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We find mock jurors to be incredibly helpful, but prior to our relationship with New South Research we found them to be cost prohibitive. NSR’s ability to customize research based on our client’s needs has been extremely beneficial. We are now able to gain pretrial insights for more of our clients.

- Legal Client

We had a great idea for a new product but we were not sure how the marketplace would respond. New South Research’s work helped us identify the right target audience and determine the viability of our concept. Our research increased our confidence and helped us go to market much faster than we otherwise would have.

- New Product Client

We were concerned that our brand position was becoming compromised by intensified competition. New South Research helped us develop a research plan to assess our position and determine what adjustments were needed. The research they conducted helped us uncover insights that informed the refreshing of our brand and market position.

- Branding Client

New South helped us step into our customers’ shoes and see our store through their eyes. The in-store shop-alongs helped us gain insights into merchandising and traffic flow patterns. NSR’s findings led to an increase in sales per customer in our new prototype stores.

- Customer Experience Client

We choose New South Research because of their breadth of experience in the healthcare sector. Their research results helped us understand our position in the marketplace and create messaging that set us apart in the eyes of our target consumer.

- Communication Testing Client