New South designs, deploys, and reports a variety of quantitative surveys including telephone surveys, online surveys and onsite exit interviews.
This choice of methodologies allows us to determine the best process to reach your target audience. Our extensive breadth of experience and 40 year history in this area provides the expertise to successfully measure the market and provide actionable data for strategic decisions.
A few hallmarks of our phone-based research include:
- Landline and cell phone targets to assure cross-section of market
- Live interviewers to probe and understand respondents
- Industry standard quality control measures
- All calls originate from our own Call Center based in the USA
- Web based survey system allowing for instant access to results
New South has been conducting internet-based surveys since online surveys were invented! We understand how and when to utilize this methodology to best reach your target audience, whether using a client provided database sample or using a purchased sample. Our internet-based surveys provide insightful results with speed and accuracy. Additionally, we have developed extensive quality control measures to assure reliable data completed by qualified respondents.