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Accurate. Unbiased. In-depth. And always on your side.

A Customized Approach.

We combine our own expertise with our clients’ goals to create strategies and results that meet each client’s unique needs.

Ongoing Support.

Projects end, but our client relationships go on indefinitely. Even after the initial research is completed, we’re here for you until you’re completely satisfied. That means you can reach out to New South Research months – even years – after a project, and we’ll deliver what you need, without tallying up unnecessary fees and charges. It’s what being a supportive partner is all about.

Insightful Strategies, Simplified.

The research process isn’t always as straightforward as we wish it was – but the results always will be. At New South Research, we speak in terms that everyone can understand, so the answers you’re looking for will always be clear and supported with easy-to-read graphs and tables.

Confidentiality Assured.

The information you share with us is always protected, and all employees involved with your project sign comprehensive security agreements.

Our Staff

Jim Jager, President

Lead on project team and moderator. 26+ years’ industry experience with more than 10,000 completed research projects.

Anna Wray, Strategic Analyst

BA in Communication Studies, Master of Marketing Research, excels in understanding and reporting the research story.

Tambra Angle, Strategic Analyst

25+ years’ experience working in marketing for a variety of clients and companies, with a focus in niche markets and business-to-business marketing.

Beau Woodis, Strategic Analyst

Our newest team member, Beau brings a background in finance and analytics to marketing research insights.

Chris Martin, Research Director

With more than 20 years’ experience in marketing research, Chris understands the importance of managing all the details associated with a project. From initial inquiry to final billing, Chris helps clients move through the research process without having to worry about a thing.

Andrea Guin, Programming and Data Manager

Andrea has served New South clients for nearly 20 years. She manages online projects, programming surveys, the data processing and the completion of data files.

Cindy Bell, Director of Data Collection

With more than 20 years’ experience and nearly 10 in marketing research, Cindy brings a strong management expertise to assure data collection projects and Call Center operations are correct, on time and on budget.

Peggy Vick, Project Coordinator

Peggy’s many years of experience have put her in the position to help with a variety of tasks. From managing projects, to assisting in the call center and helping with data processing Peggy’s talents help us serve our clients in a variety of ways.


Dr. Susanna Warnock, Strategic Analyst
Partner/Consultant

10+ years’ experience with qualitative and quantitative research, PHD in statistics, analytical, insightful, creative reporting.

Glyn Denton, Moderating and Marketing
Partner/Consultant

Extensive agency and client side experience in marketing and advertising, skilled moderator who easily relaxes almost any audience.